Select projects
The Soulful Expat
Full website design
Customer research
Lead Magnet creation
Refining the message to attract aligned clients and maximize conversions.
My role: Deep voice-of-customer research and long-form sales page copy that captured the brand’s essence and audience desires.
The result: Surpassed launch goals with their most seamless, profitable, and on-brand campaign to date.
Pledger Property Group
Full website design
IDX integration for real estate searches
Elevate credibility and drive connection.
My role: Website design and copywriting.
The result: A clean, conversion-focused site that highlights the team’s expertise, builds trust with buyers and sellers, and positions the brand as a leading authority in Atlanta real estate.
Houston Unfolded
Short form opt-in page
Email sequences copy
Community event brand + website launch
My role: Website design, opt-in funnel, and automated email sequence.
The result: Built a cohesive digital presence that grew attendance and engagement month over month. The new system increased RSVP conversions and streamlined event communication, helping the brand expand beyond in-person gatherings into a growing online community.
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