Select projects

The Soulful Expat

Full website design

Customer research

Lead Magnet creation

Refining the message to attract aligned clients and maximize conversions.

My role: Deep voice-of-customer research and long-form sales page copy that captured the brand’s essence and audience desires.

The result: Surpassed launch goals with their most seamless, profitable, and on-brand campaign to date.

Pledger Property Group

Full website design

IDX integration for real estate searches

Elevate credibility and drive connection.

My role: Website design and copywriting.

The result: A clean, conversion-focused site that highlights the team’s expertise, builds trust with buyers and sellers, and positions the brand as a leading authority in Atlanta real estate.

Houston Unfolded

Short form opt-in page

Email sequences copy

Community event brand + website launch

My role: Website design, opt-in funnel, and automated email sequence.

The result: Built a cohesive digital presence that grew attendance and engagement month over month. The new system increased RSVP conversions and streamlined event communication, helping the brand expand beyond in-person gatherings into a growing online community.